Our Core Values

Love, Excellence, Purpose

Our Core Values


We aim to treat others as we would like to be treated.

The world needs more love in it. We try to let love guide how we act, loving our customers, caring for each other and our suppliers and partners. We aim to treat others as we want to be treated, with love, respect, honour and compassion. We value diversity, with a very varied team of fantastic people from different backgrounds, genders, nationalities and religious views. We care about our team and want people to fulfil their potential. We aim to provide career opportunities for our team to continually grow and develop in their roles.


We strive for excellence and to be the best at what we do.

We are a customer service company creating dream holidays. We want to wow our customers, with outstanding service, based on our in-depth experience and attention to detail helping guests to enjoy the wonders of the country. We are determined to continually improve, being available, reliable and responsive to our customers’ needs. We love to take on challenges creating new and interesting tours, delivering beyond expectations.


Our Mission: Improving lives through adventure tourism in Jordan

We strive to improve the lives of our customers, suppliers, and the wider community by doing the following:

  • delight our customers by providing exceptional experiential and adventure tours of Jordan.
  • create exciting, meaningful, and rewarding careers for our staff
  • create shared wealth for our owners, employees, and partners alike.
  • employ passionate people working for good in Jordan

We love what we do, and hope that comes through as you Experience Jordan Adventures with us.

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